The benefits of Facebook Ads: Reasons why you need them!
Introduction
If you're just getting started with digital marketing, you probably already know that you should be advertising on Facebook. After starting off as a social network for close friends and family, it's now a platform that has changed how we perceive media, marketing, and technology.
More and more businesses, no matter the size, rely on advertising on Facebook - whether it's their only form of marketing or a fraction of their marketing operations.
Interestingly enough, even after all the scandals that Facebook has gone through over the years, the users haven't changed their behavior and continue using the platform as they did before.
So, it still pays off to advertise on Facebook, but let's take a look at what exactly makes it a great platform to advertise.
Facebook advertising benefits
It's an effective way to drive traffic from active users
During the first quarter of 2022, Facebook reported having 1.96 billion daily active users. Being one of the largest social media networks, it has changed the way businesses get to advertise. In fact, in the US alone, 51% of total advertising spend was used on digital ads (which includes Facebook, among other things).
In addition to this, since acquiring Instagram back in 2012, your Facebook adverts get to be seen by an even larger scope of users, reaching a different set of demographics. Especially with the latest Instagram updates, which focus on Instagram's shop tabs, the combination of the two platforms allows your brand to be seen by countless users.
So if you're being iffy regarding if you should invest in Facebook ads, trust the marketers that continue investing in Facebook advertising.
Highly customizable ads & audiences
We already mentioned the huge amounts of Facebook users that you can reach, but it gets better: when creating Facebook PPC ads, just like in Google Ads, you get to create custom audiences for each Facebook advertising campaign you create. Therefore, it's one of the most important customer acquisition channels for many companies.
These targeting options are super customizable, meaning you can reach custom audiences based on their age, location, hobbies, interests, etc., which makes reaching your potential buyers even easier.
Do you ever wonder if all the Facebook ads you see in your news feed are actually effective? It’s especially interesting considering that sometimes you find them to be annoying and a total nuisance. In actually, they can work wonders and if you’re a business owner, you should think about getting on board, because you might see a massive return. But just what are the benefits of Facebook ads, exactly? I suggest you check out our post on how to do Facebook advertising if this is new to you!
Aside from email marketing, flawless web design, SEO, and organic social media, Facebook ads are important. There are billions of people who use Facebook every day, and if you place a targeted ad on the platform, your chances of reaching them skyrocket. This is a necessity — organic traffic on Facebook is almost non-existent. We’ll talk more about that later.
Note: To be clear, when we’re referring to running ads on Facebook, we’re not talking about using the Boost button. We’re talking about going to business.facebook.com to create highly targeted ads from scratch. This is an important distinction!
In case the benefits of Facebook ads are still vague to you, let’s talk more about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know. You should also learn the worst times to post on facebook to get more views!
Facebook has no limits when it gives you reports and analytics about the performance of your ads. You’ll never have to guess or make your own assumptions about what’s working and what isn’t. Instead of having to determine your conversion rates and other social metrics, you’ll see them already neatly laid out for you right within Ads Manager. All you have to do is analyze them and determine your next step. Just make sure you understand the algorithm facebook rules for the best results.
You’re provided with metrics about your weekly reach, post engagement, page likes, and which posts have the best performance. But it doesn’t end there. Gain insight on things like clicks, conversions, and even sales. And honestly, this is just the tip of the iceberg.
By seeing this data, you can adjust your ads based on what’s needed, instead of having to guess or finding out later on that your investment was for nothing. Remember, if you can’t track and measure something, you can’t know if it’s working or how you can improve.
Facebook gives you so much power when it comes to tracking and measuring the progress of your ads. But there is also a Facebook dislike button so be sure to post great content!
You Can Create Ads Catering to Your Specific Objective
The act of creating an ad on Facebook is made simple by the platform. It guides you through steps that let you choose the kind of ad, target your audience, and set a timeframe and your budget.
Furthermore, the ad is customizable based on your what exactly you’re trying to accomplish. Facebook refers to these as “objectives.” Whether you want post engagement, website clicks, page likes, or something else entirely, you can create an ad based around that.
This allows you to better control the ad you create. It also tells Facebook how it should be optimizing your ad to deliver to you the best results possible.
Since the ad is customizable, you can create something that will reflect your brand and target audience for a better response.
